With exactly 1,440 minutes available in a single day, you would surely think that there is enough time to cover all your daily activities. However, despite all the ticking our clocks make, time will always never be enough!
As a hospitality manager, you do not have the regular nine-to-five work schedule such as those in an office environment, but you can still apply effective practices that have been proven to work well in the office.
Whether you manage a restaurant, a b
Selling “experiences” is the key to influencing potential guests when they first consider taking a trip. When travelers are looking for early inspiration, they’re not focused on hotel rooms. They’re motivated by the prospect of exciting experiences that chime with their personal interests. As a result, marketing efforts need to be pitched accordingly. When targeting people in the inspiration phase of travel, it’s important not to try and sell them rooms and amenities. Instead
“We see our customers as invited guests to a party, and we are the hosts. It’s our job every day to make every important aspect of the customer experience a little bit better.” – Jeff Bezos The ability to inspire guest loyalty is, without a doubt, a valuable predictor of long-term success within the hospitality industry. Loyal guests bring recurring revenue, and positive reviews, feedback, and recommendations, inspiring a virtuous circle of reward. However, there has been muc
With the constant evolution of the bookings landscape and the hospitality industry overall, comes the indefinite anxiety of optimizing marketing channels to maximize revenue and the questions of “could we be doing more to boost direct bookings?”, “How do we decrease customer acquisition costs?”, or “how can we minimize revenue lost to OTAs via commissions?” The one initiative within the hospitality space that major brands have taken on with a fury and huge marketing spend is
Data append campaigns for need times Every hotel experiences need periods. Whether it is the shoulder season, big group cancellation, missing pace, or just a bad month, these things happen to almost everybody in our industry. Some of these are predictable and can be avoided and some are last minute thus needing quick and decisive actions. Our strategy team at Cendyn has compiled a Cendyn digital marketing toolkit comprised of tactics that correspond with any of the aforementi
In the hotel industry we all know how important it is to deliver hospitality, which is the key to a positive guest stay. Otherwise we are simply in the “room rental business” and our guest rooms devolve into a commodity like a seat on an airplane. These days hospitality has become even more important, as the number of “touch points” in a guest’s stay are reduced, as automation of the booking process increases and as the amount of pre-arrival information (directions, amenitie
I only had to learn two words in Georgian to enjoy my way around the country: “thanks” and “cheers.” There were other phrases I’d prepared, but with all the endless food, wine and genuine warmth that was thrown my way, I was about three days into the trip before I even needed to say anything else. I’m not sure people even knew I wasn’t Georgian. There is wonderful hospitality around the world — and then there is Georgian hospitality. So for your next food, wine and cultural v
M&MS these are three magic letters to keep as a mantra. M for marque -brand- an image and notoriety that are indispensables to any company. M for management because without people, without their skills, a company is nothing. And, finally, S, for strategy, because without any long-term vision, a business cannot survive. To keep brands alive, it is necessary to be surrounded by designers, marketers, disruptors, chief digital officers who can develop brands and attractive produc
Hotel Food and Beverage (F&B) operations increased in revenue value by 4.9% during 2017, according to a report from STR. This is clear evidence that F&B is still an important revenue stream, second to accommodation income, but it is profitable only if companies optimize the way they operate the division. Outsourcing is a popular way to take the problem off a company’s plate, but is it necessarily the best option for their hotel and bottom line? At HVS, we believe that profit
Millennials, defined as people born between 1982 and 2000, now make up the largest living generation. And they are spending more than ever on travel, with 26% saying they spent more on vacations than in the previous year. What’s more, they are also taking charge in helping plan vacations with their parents, with multi-generation travel making up 32% of anticipated domestic trips, higher than any other generation.
They are obviously ready to travel and willing to spend on wh