How to Know if Your Hotel SEO Efforts are Working?
DOING YOUR OWN SEARCH ON GOOGLE WILL SIMPLY NOT GIVE YOU AN ACCURATE ANSWER. YOU MUST DISGUISE YOURSELF. Recently a hotel general manager and I had a conversation about his frustration that his competitor showed up above his own hotel in his Google searches for a highly competitive search term. He was frustrated by his own poor ranking and amazed at how well his competitor was doing. He wanted to know if he should replace his web agency. I said, “not so fast. Do you visit you
Georgia’s Kumsishvili: Tourism and Export up by 28%
First Vice-Premier and Minister of Economy Dimitry Kumsishvili told International Monetary Fund (IMF) that tourism and Georgia's exports have increased by 28% compared to last year. “Tourism is booming, generating 28% more revenues than last year. Exports have grown by 28% and remittances transfers by 22%,” the Minister stated. Kumsishvili, talking on the sidelines of the IMF Annual Meetings, said that to achieve such robust growth, the government had worked out a Four-Point
If You Prioritize Your 2018 Goals This Way, You'll Reach Every Single One of Them
I am obsessive about the goals I set. Each year, right around Thanksgiving, I start reflecting. I can't help it. Growing up in the Midwest, this is the time of year when the cold settles in, the trees turn colors, and then bare. The summer tempo of downtown Chicago comes to a screeching halt. Everyone throws their winter coats and hats on and prepares for the long haul ahead--winter is coming. This is the time of year when it's most natural to think, "Another year just went b
How to Develop a Successful Hotel Concept
A hotel concept is much more than the design and physical layout of your hotel. It also encompasses the service you offer as a hotel management company, ambiance, attention to detail, the type of experience for guests, and the quality of your products. A hotel concept is what you want your hotel to be known and remembered for. Why do you need a hotel concept? Not only do you need one, in the modern hotel landscape you must carry out concept development that sets your property
STS: Satisfaction that Sells
Exclusive interview Michael Kerschbaumer is a hospitality professional who began his impressive 30-year career leading teams in the food and drink business. He took his skills and talent around the world, gaining experience by seeing the different markets and approaches used in a wide range of cultures, religions and economies. He did this for many years, up until recently managing two international Marriott hotels simultaneously, both with up to 340 employees, making him ext
"Hospitality Management and Guest Total Satisfaction" masterclass
Michael Kerschbaumer, the founder of "STS Hospitality Service Georgia" delivered an amazing masterclass in "Hospitality Management and Guest Total Satisfaction"! The Tourism & Hotel Management Academy students gained invaluable experience and learned a lot during the masterclass! STS Hospitality Service supporting talents out of the Hospitality Industry for MORE ! More Guest Satisfaction, building your personal brand, supporting in personal development, building guest connec
When Guests Complain, Be All EARS!
Considering all of the many components of a positive guest experience during even just a 24 hour stay, and how many guests are in a hotel on any given night, it should not be surprising to any hotelier that at some point during a shift every colleague is likely to encounter complaints. Surely we can and should do all that is possible to prevent short comings, but it is also essential to train everyone how to respond in such a way as to not only fix what is broken, but also t